Masters Home Improvement is the trading name of an Australian Home Improvement chain. The stores will offer over 35,000 products. Ways in which Masters will differentiate from its competitors include stores which are more brightly lit, more colorful with polished concrete, large color signage and store displays, it aims to place more emphasis on attracting female shoppers. Buzzers scattered around the store.
In June 2012 Masters launched their transactional website that offers more than 30,000 products nationwide. This give Masters Home Improvement the title of Australia's first online hardware and home improvement retailer.
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